Relocating ….

I am so sad to announce that our sparkly London boutique will have to relocate at the end of the month due to the salon in which we are housed closing down. Starting as an online business in 2004, one of my ambitions for the company was to have a bricks and mortar presence so it was with great excitement when we opened a pop up in the basement of Jordan Burr hair salon in 2011.

Olivier Laudus Studio


We were thrilled with the response of our clients who welcomed the opportunity to touch and try their accessories before they bought and before long we were running out of space and decided to set up a permanent space within the salon. And so we launched our gorgeous boutique last April with a dedicated space for veils.

JN studio sofa

Jn studio veils 3

We am sure that the next stage of the business will be just as exciting as the previous ten years and will announce where we will be based very soon. And of course its business as usual for our online boutique.

But for now do come see us before the end of September and enjoy a 20% off all pieces in the shop, and wave us goodbye…

Sangeeta x

Ps For appointments before end of September, call 020 8374 1239 or email The online boutique and more information can be found at:

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The White Diaries