Celebrating 10 Fab Years

As we celebrate a decade in the wedding industry, we thought we would share our journey and some of the highlights with you.

It all started with a cushion…

Our business idea originated with our own wedding in 2002, as is the case for so many start-ups,  you spot a gap in market and go from there. I wanted a ring cushion for our wedding but couldn’t find one that really had that wow factor so we had one made for us. The reaction of friends who saw it, made us think perhaps there was a need for these, so we decided to explore further.

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Olivier finishing off a cushion..

We created a small initial collection of cushions made from luxe fabrics and beautifully embellished by hand, which we then exhibited at the National Wedding Show in London. We were so thrilled with the positive feedback we received, we decided to launch our company Wedding Ring Cushions in 2004. Gradually we added other handmade items like guestbooks and dolly bags and we thrilled when we were asked to make a ring cushion for Katie Price’s wedding to Peter Andre which was featured in OK! Magazine.

Princess ring cushion lifestyle shot £72

Olivier Laudus – the bridal accessory company 

It is so important to listen to what your customers want, and after being repeatedly asked if we offered other accessories, we decided to re brand and also offer jewellery, hair accessories and bridal bags curated from talented designers and companies – and all sold under the new Olivier Laudus label.

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Attending reader events and other shows, we realised that brides to be really appreciated the chance to touch and try on pieces, so we decided to take the leap from selling online only and in July 2011, we opened our accessory studio in Central London. The feedback from our customers has been great, telling us that it has really added to their shopping experience.

Olivier Laudus Studio

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 The last few years have been really special for us. We are are always delighted to be featured by the press and were so happy to see our Fleur crystal and feather fascinator in this stunning editorial in Vogue Gioiello.

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We were also thrilled to be short-listed and nominated for various wedding industry awards. Last year we picked up a Highly Commended Award for Wedding Jewellery at the 2013 Perfect Wedding Magazine Awards.

Olivier with Emily from Perfect Wedding at the Awards Ceremony, September 2013

And its always nice to be asked to share our knowledge at industry events.

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Danielle and Sangeeta talking 2013 trends at the NEC Autumn Fair

As the business has developed, it is clear that our brides are looking for affordable luxury yet at the same time have an appreciation for elegance and glamour, so it was important that our new collection shoot reflected this and our brand values, and were thrilled to shoot our 2014 campaign at the beautiful Corinthia London.

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One of the images from our new collection shoot at The Corinthia

2014 and beyond…

As we celebrate our 10th birthday, we are busy expanding the business and giving our studio a makeover – so watch this space for news of our new look boutique launch very soon!

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In the meantime, do check back for special offers and give-aways this month to mark our ten years in the business!

And finally, a big thank you to all the lovely brides and grooms whose special day we are privileged to have played a small part in and to all the wonderful people we have met in the industry.

Sangeeta x

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The White Diaries