Tuesday, 18 February, 2014
We are thrilled to feature Michelle Royle, Group Editor of the fabulous handbag-sized monthly wedding magazine Perfect Wedding on our blog. Michelle took over as Group Editor last June and brings with her a wealth of experience and fresh ideas to an already very successful brand. We first met her at the Perfect Wedding Awards in September 2013 where she was the picture of elegance in a beautiful Virgos Lounge blue dress and were struck by how quickly she had settled into her new role as well as the warmth she exuded as she greeted the award winners and other guests. It was also a very happy day for us as Olivier Laudus was Highly Commended in the Best Wedding Jewellery Category.
(Picking up our award from Michelle)
WD: Hello Michelle, thank you so much for talking to us today. Can you tell us how you came to be editing Perfect Wedding?
Michelle: Having come from a background of book publishing (for Bloomsbury Publishing), I had been working for Immediate Media for over eight years, on their portfolio of hair magazines, when I was approached by the publisher to take over Perfect Wedding. I was thrilled – I love all things wedding-related and the industry is so fantastic. I have a team of seven on the editorial and art side, and we all work so closely together and get on so well. It’s a pleasure coming into work!
WD: What is a typical day in the office for you?
Michelle: I’m out of the office so much, that a typical day is rare! But it would involve liaising with the team (who are all obsessed with weddings!); meeting up to plan future issues; proof reading pages; choosing models for the next cover shoot; writing coverlines; organising events; chatting to the online team about our apps; liaising with clients about exciting editorial we can work together on, etc! No one day is the same. I’m also at meetings and shoots out of the office quite a bit (plus the New York and Barcelona bridal shows are important dates in my diary), so being back with the team is just so lovely.
(Michelle with her team celebrating the magazine’s recent fantastic circulation figures)
WD: How is Perfect Wedding different from other wedding titles?
Michelle: We hit the mid-market perfectly. Most of the other mags are A4, but we are handbag sized, packed full of planning advice, and we concentrate a lot on the fashion side of things too. The dress, the accessories, the shoes and the jewellery are so important to our reader who is very fashion-conscious. We genuinely want to help our brides-to-be through the planning and to have their dream day. We are the best-selling monthly bridal magazine and are selling more copies now than ever before at a time when most titles are finding it tougher/more challenging on the news-stand – proof that we know what our readers want and keep on delivering it! We also have another wedding magazine under the Immediate Media umbrella – You & Your Wedding – and the titles complement each other so well.
WD: What was your own wedding like? Would you have done anything differently?
Michelle: No, I wouldn’t change a thing! It was a small affair – only 50 people for the wedding breakfast, and then an extra 20 guests in the evening. I was completely calm and happy, it was a beautiful sunny day, all our very close family and friends were there, and I danced the night away! I just loved it.
WD: Any top tips for our brides to remember when planning their wedding?
Michelle: It is very, very easy to get caught up in the details (which, yes, they are important), but all that really matters is that the two of you are there and you say your vows! It’s not about the buttonholes matching the bridesmaid dresses (though that is lovely!) but that you are stress-free, happy and calm on the day.
WD: What are your predictions for next season’s trends?
Michelle: Ooooo there are so many new trends emerging, and some which are hanging around from previous years, but I do think that gorgeous back details on dresses will continue to be huge, as will dresses with sleeves. I think brides are becoming braver with their choices too – big jewels, statement headpieces, look-at-me shoes! The DIY wedding trend is still going strong, but I feel we’ll move away from the pastel bunting themes and move to a glitzier feel. I think doughnuts and marshmallows will be big on sweetie tables, and that couples will use alternative gift-list companies to those traditionally chosen.
WD: Finally, do you have a Plan B? What would you do if you were not Editor of Perfect Wedding?
Michelle: That is so tricky! I have a real passion for art – so perhaps a gallery owner, but I also adore writing – so a novelist would be high up on list (but I think I’d go stir-crazy not having a team around me!).
WD: Thank you Michelle for your time – it has been great getting to know you better! x
Perfect Wedding is the best-selling monthly wedding magazine and is available from most newsagents and supermarkets.
It costs £2.99 and there is also a great website which has lots of articles and inspirational ideas for free, check out http://www.planyourperfectwedding.com